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Power of paid Search Engine Marketing (SEM)

Power of paid Search Engine Marketing (SEM)

The importance of Paid search is in the benefits it provides to clients across industry, geography, and goal time and again.

Search Engine Marketing can equip businesses with a level of affordable advertising that would, in many cases, be otherwise unattainable.

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Paid Search can provide a level of comfort in knowing exactly how your ads are performing. Unlike print or billboards, you know exactly who is seeing your ads and how they are or are not responding to them based on keywords and conversions.

Geo Targeting

One of the most effective ways to target your audience is geographically. You understand your communities better than anyone, and even if your product or service is nationally or globally relevant, you know how your message must change.


Platforms like Google AdWords. provide an amazing level of control, including:
  • Keyword searches
  • Physical locationsr
  • Time of day
  • Day of week / season
  • Computer, Mobile, or Tablet
  • Browser Technology
  • Ad position
  • and More!

Free Exposure

In the world of Pay-Per-Click advertising, your ad will likely be clicked only a small percentage of the time. This means your ad is displayed for free more often than not.


The single most important benefit of paid search engine marketing is just that it works.  For this reason, U.S. advertisers spend more than $12 billion per year on paid search, including top advertisers spending more than $8 million per month on Google AdWords alone.

Pay Per Click

Paid search is commonly referred to as pay per click (PPC) advertising because the most common form of ad buy with paid search is that you only pay when someone clicks on your ad.  We like to refer to traffic from paid search as “doubly targeted” because the person has to:

  1. Type in something related to what you sell, and
  2. Look at all the information on the screen before deciding to click on your ad because she or he expects it to provide the information she or he seeks.


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