Your customers are unique! And no one knows this better than you.
Or powerful lead generation tools and customer relationship solutions allow you to identify who your best customers are versus the prospect who has just discovered your products or services.
Once grouped into a segment, your customers can be engaged at exactly the level you decide. Best customers may get special offers and loyalty discounts while new prospects may be enticed with a taste of your products.
Either way, your business is better equipped to grow and expand.